The Look

Piechart: How visitors spend their money in El Paso

The map is a 4-color printed piece that folds down to brochure size.
One side contains a map of El Paso with all advertiser locations shown in colored numbers. There is also room for display ads around the map.
The other side contains 100-word advertiser listings as well as listings for area attractions such as museums and parks.

Circulation
180,000+ copies will be printed in January 2011 for distribution through the year.

Distribution

The Guide is distributed by Piñata Publishing and the El Paso Convention & Visitors Bureau:

In over 150 Certified Folder Display Co. brochure racks throughout El Paso.
At the Visitors Information booth at the El Paso International Airport.
In hotels throughout the El Paso area.
At area visitors information points, including the El Paso Convention & Visitors Bureau and the Texas Welcome Center in Anthony.
At the Fort Bliss Community Center where it is given to both incoming military personnel and personnel from all over the world who attend military conventions hosted at Fort Bliss.

Monthly Advertising Rates*

The Experts Say it works!

“The El Paso Southwest Map and the Official El Paso Visitors Guide are the two most popular pieces in our display racks. We have to work hard to keep them in stock!”

Rich Neal
District Manager
Certified Folder Display Co.

“The maps are very helpful for visitors. We hand out up to 1000 each week at our information centers downton and at the airport information center.”

Bonita Tate
El Paso Convention and Visitors Bureau

Size	Monthly Rate	Dimensions
Back Cover	$560	9 ¹/₈” high, 4”wide
Double Size Display Ad	$435	4¹/₈” high, 4” wide
Single Size Display Ad	$255	1 ¹⁵/₁₆” high, 4” wide
Listings	$110	100 words max

Purchasers of the back cover and display ads will receive a listing at no extra charge.

*The ad rates shown above are monthly prices. One hundred eighty thousand (180,000+) copies of the map will be printed for use for all of 2011. Advertising commitments are for 12 months. Advertisers may choose to pay the full 12-month fee prior to December 15, 2008 and receive a 10% discount from the total due (back cover: $6048.00; double ad: $4698.00; single ad: $2754.00; listing: $1188.00).

Ad Design Assistance

We can assist in designing your spectacular ad for the El Paso Southwest map for a small one-time fee of $350.

Deadline:

November 25, 2009

Space is limited; reserve yours now!